Retention Rate – the percentage of customers who continue to work with the company after the first transaction. In B2B, the target is 80-90% , especially in IT and consulting.
Upsell & Cross-sell Revenue – the share of revenue generated from upsells and cross-sells. For example, if a company sells SaaS solutions, a KPI might track how many customers renew their subscription or upgrade their plan.
Average Revenue Per Account (ARPA) – an increase in revenue per client indicates an increase in their need for the product and the quality of the account manager’s work.
NPS (Net Promoter Score) is a chile email data customer loyalty indicator that measures the likelihood of customers recommending a company to others. A value above 50 is considered good, and above 70 is excellent.
AI analytics in Account Management allows you to predict the likelihood of customer churn (Churn Prediction) and take timely measures, for example, offering individual contract terms or additional services.
Sales Managers are responsible for generating company revenue. Their job is to close deals with new clients while meeting margin targets . In 2025, Sales Manager KPIs include not only sales volume, but also quality metrics:
